New research from the National Watermelon Promotion Board shows 75% of U.S. households purchase watermelons, expanding across Grocery, Mass, Club, and even Online channels as younger, more diverse households fuel growth.

By prepping the soil with TELONE™, watermelon growers create a zone of protection around the root zone where plants can establish faster, grow stronger, and deliver the quality and volume today’s markets demand. Growers in the southeast are busy getting ready for their winter TELONE™ applications ahead of the spring season.